Instead of the initial wording, which included a note that “plant-based diets can reduce GHG [greenhouse gas] emissions by up to 50% compared to the average emission-intensive Western diet”, the IPCC’s Working Group III final report instead suggests “balanced, sustainable healthy diets acknowledging nutritional needs”, without explaining what a sustainable diet is and leaving out the reference to meat-heavy and emissions-intensive Western diets. Rodgers defends meat-eating as sustainable and has spoken against measures to curb its consumption in rich countries. Their highest priority was to “demonstrate beef’s positive sustainability message and key role in regenerative agriculture”.

These advocates also help to respond when there is misinformation in the public about beef production and other beef-related issues,” the document says about graduates of the MBA courses. Its UK and Irish companies are “Unlimited”, which allows them to avoid publicly disclosing annual accounts. And then there’s the planet — experts have identified animal agriculture as one of the chief drivers of climate change. ABP and Pilgrim’s Pride Corporation said that they were fully tax compliant, and followed the law in all jurisdictions where they operated. Public health advocates want to see the FDA take the threat much more seriously, and often point to Europe as a role model.For example, the typical steer will change hands several times before slaughter, going from a breeder to pasture grazing to a feedlot, all of which make it harder to coordinate an antibiotic-free regimen. The communications sub-committee has been working with Dr Mitloehner on expanding his proactive communications, outreach and recognition on key issues,” Newman wrote, adding that “several committee members have forwarded content for Dr Mitloehner to comment/respond to as well as people for him to follow/engage with on Twitter”.

This legislation, too, has fallen victim to lobbying efforts, according to a leaked Commission document seen by Politico in January of this year, with many of the most ambitious reforms delayed or entirely blocked by political battles among farmers, EU officials and national diplomats, it reports. Maple Leaf Foods, Canada’s largest packaged meat company, acquired vegan brands Lightlife Foods and Field Roast in 2017, claiming that it plans to become a leader of sustainable protein. In particular, it would like you not to be especially concerned about how meat consumption needs to be reduced if we are to avoid the most violently disruptive forms of planetary heating (even if all fossil fuel use ended tomorrow).Earlier this year a backlash from several countries with interests in meat led to the watering down of the UN’s Intergovernmental Panel on Climate Change (IPCC’s) recommendations on dietary changes needed to bring down greenhouse gas emissions. The world can’t afford the rise in global beef consumption that experts predict – while wealthier nations, whose residents have the most emissions-intensive diets, could make rapid climate gains by choosing to eat less. Members of the Alliance are encouraged to stick to key comms messages, including the idea that meat is beneficial to the environment and will help to “feed the world”. The meat industry has long been engaged in efforts to present its industry as green, from selling the idea of climate-friendly cows to ‘greener cattle’ initiatives, which will also be promoted at COP28 through the US-led AIM for Climate initiative. ABP controls 30% of the Republic of Ireland’s beef processing and up to half of the lamb processing on the island of Ireland.