In 2016, Hot Wheels started a new line of Collector's models, in a line called Car Culture. Car Culture is Hot Wheels' line of Premium 1:64 models with metal bodies and bases, two-piece wheels with rubber tires, and more detailed decorations. Intended for adult collectors primarily, these models retail for roughly 6-7 times the cost of a mainstream 1:64 Hot Wheels model. These cars retail for over three times the retail price of a "basic" car, and are produced in significantly fewer numbers. At the 2002 24 Hours of Le Mans, Hot Wheels logos appeared on the sidepods of the pair of MG-Lola EX257 prototypes entered by MG Sport & Racing. It was announced on September 25, 2020, by The Hollywood Reporter that Warner Bros. has hired Neil Widener and Gavin James to write the film. [46] Mattel's Hot Wheels Racing finalizes licensing agreements with top five Formula One race teams". PR Newswire for Journalists. 1999-10-11 . Retrieved 2006-10-16.

Burgess, Phil, National Dragster editor. "Diamonds in the rough, gators on wheels, diamonds on cars, and how to move a billion dollars", written 20 February 2008, at NHRA.com (retrieved 16 September 2018) Grobar, Matt (April 25, 2022). "J.J. Abrams' Bad Robot To Produce Live-Action 'Hot Wheels' Film For Mattel & Warner Bros". Deadline Hollywood.saw the release of 247 cars, beginning with the 2012 New Car Series which includes the Lamborghini Aventador, Ford Mustang Boss 302 Laguna Seca, KITT from Knight Rider, and the ever-popular Scooby-Doo Mystery Machine. 2012 also saw the release of two vehicles from the Angry Birds video game franchise, consisting of the Red Bird and the green Minion Pig.

Hot Wheels It's Not The Same Without the Flame Trademark Information". Trademarkia. Trademarkia . Retrieved 6 November 2020. Drive Ahead (2015), the mobile game partnered with Hot Wheels in 2019. The update added five new bosses along with new maps and cars only available during the Hot Wheels event. The event concluded later the same year. Developers have stated that there are no current plans to have another Hot Wheels event. A coin-operated pinball machine based on Hot Wheels cars and the Hot Wheels City YouTube series was released by American Pinball in June 2020. Starting in 1970, professional drag racers Don Prudhomme ("The Snake") and Tom McEwen ("The Mongoose") were sponsored by Hot Wheels, and later on, Hot Wheels created the Snake and Mongoose Drag Set in 1970. Later somewhere in 1972, the second versions of both driver's self-titled funny cars were released, when McEwen had the Mongoose 2, and Prudhomme had the Snake 2. The drag set remained the same. Then, Hot Wheels made rail-type dragster versions of them, based on the actual funny cars and was featured in the Wild Wheelie Set. Later in Hot Wheels' lifespan, the normal drag set with Snake and Mongoose were still being produced. The latest set with the Snake and Mongoose is in the Drag-Strip Demons lineup. a b " 'Hot Wheels' turns 50: How much do you know about the famous toy cars?". FOX 9. May 16, 2018. Archived from the original on July 22, 2019 . Retrieved 30 January 2018.Through the years, Hot Wheels cars have been collected mostly by children. However, since the late 1990s, there has been an increase in the number of adult collectors. Mattel estimates that 41 million children grew up playing with the toys, the average collector has over 1,550 cars, and children between the ages of 5 and 15 have an average of 41 cars. Most believe the collecting craze started with the Treasure Hunts in 1995. Mike Strauss has been called the father of Hot Wheels collecting; he has organized two collectors' events each year in some form since 1986. The first event was the Annual Hot Wheels Collectors Convention, normally held each year in the fall. The convention occurred in various locations around the country until 2001, when the first Annual Hot Wheels Collectors Nationals was put together. Since then, the Conventions are held each year in southern California. The Hot Wheels Collectors Nationals rotate among cities outside of California during the spring. Strauss has also published the quarterly Hot Wheels Newsletter since 1986 and was one of the first to unite collectors all over the world. He also writes Tomart's Price Guide To Hot Wheels, a book listing history, car descriptions and values, which is used by almost every collector to learn more about the hobby and their collection. Strauss sold his collection in 2011 and retired from the Hot Wheels Newsletter. Hot Wheels: Beat That! (2007), released for the Microsoft Windows, Nintendo DS, PlayStation 2, Wii, and Xbox 360. Hot Wheels Rift Rally (2023), an upcoming video game developed by Velan Studios set to be released on iOS/iPadOS and PlayStations 4 and 5. [86] In 2008, all the series and vehicles were relatively similar to 2007's cars. approximately 180 to 200 new vehicles were released. Hot Wheels Open World (2021), a game developed by Gamefam on video game platform Roblox. It was released on Android, iOS/ iPadOS, Microsoft Windows, MacOS and Xbox One. [85]

Anderson, Paul Scott (February 7, 2021). "Hey, kids! Meet the new Hot Wheels Mars rover!". Earthsky . Retrieved November 29, 2022. In 1974, Hot Wheels introduced its ' Flying Colors' line, and added flashy decals and "tampo-printed" paint designs which helped revitalize sales. As with the lower-friction wheels in 1968, this innovation was revolutionary in the industry, and—although far less effective in terms of sales impact than in 1968—was copied by the competition, who did not want to be outmaneuvered again by Mattel product strategists. Hot Wheels: World Race (2003), released for the Game Boy Advance, Microsoft Windows, Nintendo GameCube, and PlayStation 2. a b Gerber, Alison (November 10, 2014). "Coffee Break Design History: Hot Wheels". Apartment Therapy . Retrieved December 28, 2016.

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In 1999, Hot Wheels partnered with five Formula One teams to manufacture scale model Formula One cars. [54] In 2016, Hot Wheels opened the Race to Win exhibit at The Children's Museum of Indianapolis to promote the 100th Indianapolis 500. [55] The Hot Wheels Classics line was an immediate hit with enthusiasts everywhere. The new line focused on muscle cars, hot rods, and other offbeat vehicles (such as a go-kart, a motor home and even an airplane), many from the company's first ten years (1968–78) of production. The series is also used to debut several different castings, such as the 1965 Chevy Malibu or the 1972 Ford Ranchero.

On February 18, 2021, the Hot Wheels Mars Perseverance Rover was released; a die-cast scale model latest vehicle in its Space mini-collections inspired by the NASA-launched Perseverance rover. [21] a b Schmidt, Gregory (2018-05-20). "Hot Wheels Hits the Road to Reach Its Fans". The New York Times. ISSN 0362-4331 . Retrieved 2022-02-04. Some cars have 4-digit date codes on the base. These date codes are more specific than the 3-digit codes as they indicate the day a car was made instead of just the week. For the 4-digit codes, the first 3 digits indicate the day of the year and the last digit is the year. A date code of 1987 would indicate the car was made on the 198th day of 2017 (July 17). A code of 0250 would be the 25th day of 2010 (or 2020; depending on the car).

The first line of Hot Wheels Cars, known as The Original Sweet 16 was manufactured in 1967. These were the first of the Red Line Series, named for the tires which had a red pin stripe on their sides. [5] Hot Wheels' Director Search Nearing Finish Line (Exclusive)". The Hollywood Reporter. 10 July 2013. Slead, Evan (8 June 2016). "Hot Wheels unveil Beatles' 'Yellow Submarine' 50th anniversary collection". Entertainment Weekly. Archived from the original on 10 June 2016 . Retrieved 12 July 2017. Before 2013, all 12 Treasure Hunt cars of a year were released in both regular and super versions. In 2012, Super Treasure Hunts came with special paint and wheels, but with series designation on the card. However, the regular T-hunts retained a special T-Hunt series card. Mattel stopped using special cards for all Treasure Hunts in 2013. Some U.S. releases in 2014 had the phrase "This symbol on the vehicle lets you know it is hard to find and highly collectible". However, in 2016, this was changed to "Congratulations! This symbol means you just found a collectable treasure-hunt car!". This would be under a silver flame logo on the card for T-Hunts. In 2015, Supers featured a gold logo on the card. Generally, Hot Wheels has targeted both kids and adults with the T-Hunt series, focusing more on the adult collecting market with Supers. However, 1972 and 1973 were slow years. Only seven new models were made in 1972. Of the 24 models appearing for 1973, only three were new models. Also the cars changed from Mattel's in-house Spectraflame colors to mostly drab, solid enamel colors, which mainstream Hot Wheels cars still use today. Due to low sales, and the fact that the majority of the castings were not re-used in later years, the 1972-3 models are known to be very collectible.