L’Oreal Unlimited Length & Lift Mascara arrives in a chunky barrel that has a flexible wander which can be used straight to lengthen lashes and bent to lift lashes from the root to the top. You can use the wand in either of these two ways or you can use it both ways to create a more fuller lash look. I personally think it works best when you first use the wand straight and proceeded to follow up with a lifting motion using it bent! Yes, L’Oréal mascaras are some of the best in the business and there is one for each of your lash requirements. L’Oréal offers some of the best mascaras catering to different user requirements. For Example, the L’Oreal Paris Voluminous Original Volume Building Mascara is great for attractive lashes and also works great for sensitive eyes.

Now of course, you can apply this mascara however you like but L’Oreal suggest using the straight angle brush for the top lashes and then bending the wand to apply mascara to the inner and outer corners of the lashes. Considering L’Oreal is Lancome’s parent brand most people will be wondering if Unlimited Length & Lift is similiar to Mascara Grandiose Wide-Angle Fan Effect Mascara. In my humble opinion, L’Oreal did a better job with Unlimited! These are the 13 best L’Oreal mascaras that you can buy online. But why L’Oreal, when the market is flooded with other brands too? Well, there are a few reasons. We have covered them below. Why Should You Consider L’Oreal Mascaras?L’Oreal offers a wide range of products that add volume, lengthen lashes, and offer waterproof and smudge-proof effects. Use brush straight to stretch and lengthen. Use brush bent to lift lashes from root to tip and access hard-to-reach bottom and top lashes, from inner to outer corners. Removes easily with waterproof eye makeup remover.

I admit I was both excited about the new L’Oreal Unlimited Length & Lift Mascara and a little skeptical since I’ve tried plenty of mascara, all promising me a ton of different perks courtesy their “special” applicator but most failing to actually create results that made me ohhhh and ahhh. The L’Oreal Paris Voluminous Lash Paradise Mascara is the best for building volume while the L’Oreal Paris Makeup Double Extend Beauty Tubes Mascara offers longer lashes. For application, I started out with the wand straight and gently stroked it through my lashes. It created some nice length and the formula was very lightweight on my lashes without being heavy or wet. After that initial application I proceeded to bend the wand and work it under my lash line to lift my lashes up and out. At this point I felt like the mascara excelled. At first I was concerned that I’d create a mess by layering too much but it seems to layer very well without clumping up or creating a gooey mess. Again, I blame the formula for this which is very light! As I worked it under my lash line and up I felt like my lashes started looking quite longer but not necessarily fuller. I think if you’re looking for a lot of volume this isn’t quite the formula to give it to you but if you’re wanting length this does an excellent job of creating very long lashes. There isn’t a lot of curl here either but it does capture all my lashes and pulls them upwards and out to give my lashes a longer look.

It’s similar to the Lancome Grandiose mascara which I love, and it performs very well in comparison. Givenchy did a bendable mascara that I didn’t get on at all well with – the L’Oreal is better than that one, in my honest opinion. Before & After L’Oreal Unlimited Mascara is a new lash lifting and lengthening formula with a bendable wand that’s inspired by a makeup artist’s technique of bending a mascara wand for more control and lifting up lashes at the root. This mascara is available in both a regular and waterproof version.