Warner’s Rhubarb Gin 70cl, Premium Fruit Gin, Flavoured Gin, Great for Gin Gifts, Naturally Pink Gin With Real Rhubarb Juice, Ideal For Gin Based Cocktails inc. Gin & Tonic, Tom Collins, or a Martini

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To celebrate our Rhubarb Gin's famous flavour, we have enlisted the help of acclaimed lexicographer SUSIE DENT, to pen a 'Rhubarb Tongue Twister' that will give drinkers THE ULTIMATE taste experience through the preparation of the palate.

He explains: “The growth of the gin industry has been stratospheric. In the first five years we saw 30% compound growth – which is huge. The category has since tripled and has become a self-fulfilling prophecy. Our growth has predominantly been down to passion, innovation and experimenting with flavour. But, who is leading this gin revolution? And will the UK remain in high spirits over its favourite tipple? Leading a movement He continues: “Despite being the UK’s largest independent gin brand, we are still very much a nimble, small, farm-based craft distillery: we’re able to try new things and stay ahead of the curve.” Innovating an industryThe past ten years have seen gin become the nation’s go-to alcoholic drink, with Warner’s leading the way – however, where will the industry go next? We cram our London Dry Gin with countryside flavour from fresh, farm-grown botanicals. So, our award-winning taste is all thanks to Mother Nature (and our expert distillers, of course). Most of the ingredients are grown a short stomp from the distillery, because fresh botanicals taste...well, better. We harvest the likes of Lavender, Angelica root and Lemon Verbena with our own, not-so-fair, farming hands. In the past five years alone, the number of distilleries has risen from 140 to over 500, sales have doubled, and over 50% of spirit sales can be attributed to gin. Year-on-year sales have increased by 41%, and Brits now buy 76 million bottles a year.

Tom continued: “We triggered the current pink gin craze when the company launched the world’s first all-encompassing ‘pink gin’ with Warner’s Rhubarb Gin in 2014. Gin Fans, did you know you can personalise your very own bottle of Warner’s Gin! With up to 20 characters, you can customise a bottle with a message of your choice for your friends and loved ones (or even yourself!) The mix of family-driven innovation and being an early market leader has led to Warner’s being able to rise above the competition to dominate the market. This has largely been down to the company introducing many industry ‘firsts’.

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Scientists at the International Flavour Research Centre at the University of Nottingham confirm that focusing on the flavours, through reciting the tongue twister, will give you an enhanced tasting experience. The soft pink colour of the liquid is because a third of every bottle is pure rhubarb juice, with no synthetics, and nothing artificial – it’s as nature intended. This has subsequently led to a plethora of copycat products – including rhubarb-inspired drinks across the board.” Exponential growth

That ability to be able to manoeuvre in such a fast-moving industry has been primarily driven by its family values and the desire to constantly evolve its products.It is clear to see that Warner’s has not only risen to become market leaders, but is very well aware that in such a competitive and growing market, the need to constantly improve is crucial to achieving major growth.

We’ve seen first-hand the positive consumer response to authenticity and a brand story they connect with. We’ve found that audiences want to keep things real and choose brands that are honest and doing something for the planet, which is what we’re all about.” Where next for the ‘ginaissance’? To top it off, we rescue citrus peel that would have been destined for landfill, which gives our London Dry its bright burst of flavour that you legends love!Authenticity and innovation come hand-in-hand for market leaders, and Warner’s is no exception. The brand is legally confirmed as inventors of rhubarb gin and for creating the modern ‘pink gin’ craze, which continues to grow. Currently, 68.6% of the industry’s gin sales growth is accounted for by pink gin. For consumers, there’s an element of gin becoming social currency. From a business perspective, there’s an opportunity: consumers are wanting to connect with authentic brands and are happy to go for a premium option if the quality is there. Personalisation is available on the following 70cl Gins; Harrington Dry Gin, London Dry Gin, Lemon Balm Gin, Honeybee Gin, Elderflower Gin, Rhubarb Gin, Raspberry Gin, Sloe Gin, Spring Blossom, Strawberry & Rose Gin and Christmas Cake Gin