Data from Kantar suggests that the natural & wholesome cereal category, mostly consisting of granola and muesli, has seen the most YOY growth with consumers actively looking for health conscious brands.

Sarah Woodhouse, Director at AMBITIOUS PR and TR100 Judge, Explains What She’s Looking for From Entrants Chocolate peanut butter overnight oats taste like dessert! Oats have a neutral flavor that absorb whatever you add to them, meaning: this recipe tastes like that irresistible combination of chocolate and peanut butter! Epic Oats is the only oat pot in the UK with all green traffic lights and one of the first to be 100% HFSS compliant. Epic Oats has a HFSS score of -1. This is a key advantage for the brand as competitors seek to reformulate their products to capitalise on promotional opportunities instore. It is the healthiest porridge pot on the market which is low in sugar, gluten-free, vegan friendly and high in fibre and protein. It is also fully recyclable. British Epic Oats has developed an innovative porridge pot range which has a separate granola topping in three quintessentially British flavours; Apple Crumble, Cherry Bakewell and Original. It launches into the independent, retail and health food market in June 2022.

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Chocolate and peanut butter: who can resist? Add oats to the equation, and you have a super tasty and nutritious meal with plenty of benefits for your health. The dream is to become a global brand. I live between London and LA and I could really envision the brand in LA, where there is such a big culture around health and nutrition in both food and lifestyle but also the rest of the U.S too.

I use plain flour, and add in baking powder – but you can use 150g of self raising, and remove the baking powder from the recipe! One thing that is different with these, is I do find you have to squish the cookie slightly before baking. Epic Oats is a new instant-oat pot range in the UK. It is the healthiest oat pot on the market and the only one of its kind to have a top-hat containing a delicious crunchy granola topping. Epic Oats comes in a trio of flavours inspired by quintessential British desserts; Cherry Bakewell, Apple Crumble and Original.Daniel Knightley, founder of Epic Oats said: “Our range of British oat pots have been created with both taste and health in mind. We spent a long time perfecting the additional crunchy granola topping so it offers something unique to the category. How did you conquer those moments of doubt that so often affect entrepreneurs or stop many with great ideas - what pushes you through? Yes, that’s correct… I’ve finally published my oatmeal raisin cookie recipe! Let the celebration begin because oh holy moly you guys kept asking for them!! Say hello to your other new cookie obsession!