Papad are delicate and thin discs which may be spiced or unspiced. Masala Papads are a great variation to plain Papads Lijjat has been one of the cornerstones of female empowerment in the industrial landscape of our country. Hence, they can rightfully claim that "The Institution, over the years, has paved the way for women to become self-reliant and self-confident. Lijjat has provided them with the right platform to improve their status in society." Some initiatives in the field: Later, the bunny character got so famous that Padhye couldn’t stop getting calls for ad shoots. He shared, “It was just a grace of god. We never knew it'd get so famous.”

On 17th November 2014 President of our Institution Smt. Swati R. Paradkar received the 'Entrepreneur Award 2014 from Hon'ble Union Minister for Rural Development, Shri Chaudhary Birender Singh at New Delhi. Lijjat Patrika, Vl.14, Issue 8-9-10, Nov. 93- Jan.94, pp.1 and 3;Vol. 17, Issue 1, Jan.96; p.; Vol.20, Issue 7, July 1999, p.1 The member-sisters used their organisation as a medium to promote their and their families' welfare. In the Valod centre, they set up an educational and hobby centre for the rural women. Orientation courses in typing, cooking, sewing, knitting and toy making as well as other courses like child welfare, first aid and hygiene were taught. [32] The first ever pucca (tarred) road in Valod to be built and inaugurated in 1979 was with the help of the Lijjat, Valod branch. [33] PHDCCI Awards for Excellence: 2005". Archived from the original on 8 October 2007 . Retrieved 4 February 2007.Grants have also been provided to help members improve their ability to use information technology tools such as computers. These funds, moreover, are often extended to include the sisters’ families, especially their daughters. Lijjat’s success story is all set to play out in a movie directed by Ashutosh Gowarikar. Karram Kurram is named after the brand’s iconic 1990s jingle, which featured their one-time mascot, a pink puppet bunny. But as Swati Paradkar, the co-operative’s president knows, it’s not the bottomline that’s the highlight, it’s the long-running operation itself. “It gives women the flexibility to carry out their household chores and look after their children while also working and earning,” says Paradkar.

On 13th and 18th August 2002 a documentary film on 'Lijjat' featured on BBC World Channel in its programme 'Business Bizarre' covering the detail working of our Institution. Although poverty negatively affects all sections of society, among women it has a more deleterious effect both on them and their families (including children), according to the World Health Organization (WHO), a specialized agency of the United Nations (UN) with a mandate for health. In addition to these principles of professionalism and self-sufficiency, which proved to be key concepts for Lijjat’s development, the cooperative entrenched an ethos of equality and inter-dependence. Looking at the acceptance of their product in the market, the ‘seven sisters’ borrowed money from Chhaganlal Karamsi Parekh, who also became their mentor. Fondly known as ‘Chhagan Bappa’, he was a noted social worker who served in multiple relief operations, including the earthquakes in Assam and Kutch in the 1950s. a b c d e f g h Malathi Ramanathan. "Grassroots Developments in Women's Empowerment in India: Case Study of Shri Mahila Griha Udyog Lijjat Papad (1959–2000)" (PDF). Archived from the original (PDF) on 15 March 2007 . Retrieved 15 January 2007.

Lijjat Papad: Awards and Achievements

During the first year, the women had to stop production for four months during the rainy season as the rains would prevent the drying of the papads. [3] The next year, they solved the problem by buying a cot and a stove. The papads were kept on the cot and the stove below the cot so that the process of drying could take place in spite of the rains. [6] On 18th March 2018 President, smt. Swati R. Paradkar was honoured by Yogrishi Swami Ramdevji Maharaj for Outstanding Contribution to Society in the filed of women empowerment and welfare at a function held at Solapur Maharashtra which was organised by Patanjali Yog Samitee, Bharat Swabhiman Trust, Haridwar. On 21st April 2012 'Outstanding Service Organisation Award-2012' was conferred on Smt. Swati R. Paradkart, President of Shri Mahila Griha Udyog Lijjat Papad by, by National Institution for Quality and Reliability (NIQR), Chennai. The Award was presented by His Excellency the Governor of Tamil Nadu, Dr. K. Rosaiah.

Lijjat Patrika, Vol.2, Issue 6, August 1980, p.5; Vol.2, Issue 7, Sept. 1980;Vol. 6, Issue 4, June 1984, p.4; Vol.6, Issue 7, Sept. 1984, p.3; Vol.7, Issue 7, Sept. 1985, p.3; Vol. 7, Issue 8, Oct. 85, p.6 In 1979, Lijjat teamed up with UNICEF to organise a seminar in Mumbai on "Child Care and Mother Welfare", as part of the International Year of the Child celebrations. [34] In October 1984, Bhadraben Bhatt represented Lijjat at the UNESCO sponsored international workshop on "The role of women in the assimilation and spread of technological innovation" held at NITIE, Powai. [35] Alkaben Kalia represented Lijjat at the national level meeting on women convened by the National Commission on Self Employed Women. [36] In 1979, Lijjat teamed up with UNICEF to organize a "Child Care and Mother Welfare" seminar in Mumbai.

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Their efforts are appreciated and rewarded by the company. For example, in 2002, the employees in Rajkot got an incentive of Rs 4,000 each. Meanwhile, bens at Mumbai and Thane branches were given 5-gram gold coins.