Mainline Baits is the biggest name in carp bait, a position it has proudly held since it was established in 1990. The Essex based brand has become synonymous with carp capture worldwide, and consistently produces the highest quality carp bait on the market. The company has a simple aim – to help you, the angler, catch more, whilst at the same time providing the carp with the food they need to grow and thrive. Complete Food-Source Boilie: Specially formulated for the UK and European carp angler, this boilie provides a nutritious and enticing food source that carp can't resist. Experience the unmatched angling success of Mainline Essential Cell Shelf Life Fishing Boilies. Building upon the global triumph of the original Cell and the renowned Essential IB, these boilies are designed to deliver results the moment they hit the water, irrespective of temperature conditions. With three decades of cutting-edge experience, Mainline has formulated this complete food-source boilie especially for the UK and European carp angler. Rest assured, when you choose Mainline, you choose better bait through research. These wafters sport a fresh look with new colours and flavours that make it stand out from the rest. While a deep red hookbait has always been an effective lure in many angling situations, the fishing industry hasn't fully capitalised on its potential, until now. The Red Krill Wafters exploit this gap, drawing on the powerful allure of a rich, bright red bait coupled with the irresistible aroma of krill.

The Mainline Essential Cell Boilies come in a convenient 1kg bag, providing ample bait for your angling adventures. To further enhance your baiting strategy, a full range of complementary products is available, including Essential Cell Pop-Ups, Wafters, Groundbait, Additives, Pellets, and Particles. These supplementary baits work synergistically with the Essential Cell Boilies to create a truly irresistible combination for carp.

NEW Products

Wafters make the perfect rod and line hookbait for quality fish, be it carp, bream, F1s, tench…most big fish love them! The reason they work so well is because they are very robust, and often left alone by small fish. The different flavours and colours available give anglers options to catch in different conditions, and often you’ll find a particular colour or flavour stands out on a certain day. Wafters also make a great hookbait when fishing the bomb and pellet, with the bright stand-out and wafting hookbait being the perfect target bait!” The Dumbell shape is perfect for banded hookbait attachment How do you get the best from Wafters? Trust in Mainline: With three decades of research and development, Mainline consistently delivers better bait through research. Loans available to permanent UK residents aged 18 and over. Subject to status. Eligibility and conditions apply. However, as with all things in angling, there are cons to using pellets too. The biggest strength of pellets (their speedy breakdown) is also their biggest weakness, as you might find yourself having to change your hook bait regularly – potentially disturbing the water. They are also popular amongst a huge range of fish, including the likes of barbel and tench. If you’re targeting carp specifically, this could lead to lots of ‘nuisance’ bites from unwanted fish. You can be confident, then, that when you fish with Mainline’s bait you will be able to catch carp wherever you are in the world. In fact, multiple catches of the same fish are routine as it produces bait that carp just can’t resist.

Our range of carp fishing baits includes pellets, boilies, groundbaits, additives, and particle baits. Carp pellets are a versatile bait that can be used for pre-baiting or on the hook, while carp boilies are a classic choice that come in a variety of sizes, flavors, and colors. Pop-up baits are perfect for heavily fished waters, and carp groundbait can be mixed with water to create a flavorful bait mix that can be used in method feeders, PVA bags, and more. Our bait mix is ideal for hiding the fishing hook, while particle baits like seeds, corn, and nuts are firm favorites for carp. The NEW Mainline range of Pastel Barrel Wafters epitomize the combination of subtlety and performance to deliver a hookbait capable of providing a superior fishing presentation without complication. Simply thread the hookbait onto your chosen Hair rig and allow the weight of your hook to set the slow sinking Wafter into a ‘critically-balanced’ position…

Where would any carp angler be without bait?

In the world of carp fishing, the right fishing bait can make all the difference between a successful day on the water and one that falls short. At Angling Direct, we understand the importance of quality baits when it comes to landing these magnificent fish. That's why we're proud to offer a wide range of carp fishing baits to suit every type of angler. But that's not all. Mainline didn't stop at red; these dumbell wafters also come in a vibrant yellow shade, an addition made possible by the popular demand of our match team. These anglers know what works, and when they consistently found success by adding the Essential Cell flavour to their baits, they knew they were onto something special. That's why we developed a yellow hookbait that offers a unique hue in comparison to others on the market, infused with that distinctive Essential Cell flavour. Full Range of Complementary Baits: Maximise your angling success with the additional range of Essential Cell Pop-Ups, Wafters, Groundbait, Additives, Pellets, and Particles.

These game-changing dumbell wafters are no fuss, easy to use, and versatile enough to suit any angler's preference. Whether you want to use a band, hair rig, or bayonet, the Mainline Match Dumbell Wafters Red Krill will fit your needs. This adaptability means you can focus more on the thrill of the catch and less on the technicalities of rigging. To keep up to date with all the most up-to-the-minute news you can join the Mainline Members Club. This allows you exclusive access to the latest news in bait technology, so you are able to keep ahead of the game. Being a member also gives you access to previously unseen web content, as well as sending you a regular newsletter to keep you up to date.Unrivalled Success: The Essential Cell Boilies build on the global achievements of the original Cell and Essential IB, ensuring consistent and exceptional results for anglers everywhere. Pellets have a high oil content and are seen as one of the most attractive forms of baiting in the summer months. They are high in protein, which will keep the carp feeding for hours once they’ve started and are comparatively cheap when compared to other forms of bait – which is ideal for ‘little and often’ styles of freebie feeding. They are also one of the most versatile forms of baiting. You can mix a bulk of fishing pellets into a groundbait mix, use them compressed into a feeder, or rigged as part of your hook bait setup. As with all the baits we’ve discussed, pellets come in a huge range of flavours too, although most of the pellets tend to be on the ultra-meaty and fishy flavoured side of things, rather than sweeter. The ‘Washed Out’ appearance of the Pastel Barrel Wafters is the first noticeable characteristic within this hookbait range - perfect for targeting wary or the pressured carp commonly found in today’s fisheries. Yet this light colour tone does not reflect the high attract nature of the hookbait containing high quality liquid flavours, enhancers and sweeteners used at optimum levels. Couple these visual and flavour stimulants with the barrel-like shape and poised, critical-balance of the wafter and you have an advanced hookbait that fish find difficult to resist or reject!

Carp pellets are a popular alternative to boilies and there are several key differences between the two. Firstly, pellets tend to be available in a wider range of sizes than boilies, with anything from 3mm to 21mm pellets on the market and, similarly to boilies, the size of the carp pellet you choose will depend on your style of angling and the size of fish you’re targeting. The second big difference between boilies and pellets is their breakdown rate. Pellets are much softer than boilies in the water and will dissolve into a mush when soaked – in fact, they are effectively a compressed groundbait. This makes them ideal for use in feeder fishing scenarios. The pellets themselves can differ in size, you can get fishing pellets in bulk of either all the same size or a mixed bag. The bigger the pellet the bigger the fish you tend to be catching. There are lots of different ways of presenting Wafter hookbaits, and you can place them on a hair-rig, bayonet, or within a bait band. The very best situations to use them is when you’re trying to select quality fish as little silvers tend to leave them alone! Try using different flavours and colours, and swap between them to keep fish coming.” A Hair rigged bayonet is another good way to present a wafter Wafters are 8mm in size Tip from the top! A: The Mainline Essential Cell Boilies are specifically designed for carp angling in freshwater environments. While they may attract some saltwater species, their effectiveness in saltwater is not guaranteed. Shelf-Life Version: Enjoy the convenience and extended freshness of a shelf-life boilie without sacrificing performance.A: Absolutely! The Mainline Essential Cell Shelf Life Fishing Boilies can be effectively used with a hair rig, allowing for secure and efficient bait presentation. Boilies are primarily used in one of two ways, although by crushing and cutting them they can be included in groundbait mixes to further increase their versatility – more on that later. The first way that you will see boilies being used are on the bank as freebie baits. These are loose baits that are not attached to your hook and they serve to draw the carp into your swim and get them grubbing (consuming food from the bed of your venue) for your bait. The second way you’ll see boilies are used on the bank it as hook baits themselves. Hook baits are literally the bait that you attach to your rig and it is only by consuming one of these baits that your carp will (hopefully) be hooked. There are many ways to present your bait, depending on the rig you use and the method you use to attach it to your hook and boilies offer a huge versatility in this department thanks to their slow breakdown rate. Consumer credit service provided by Klarna. Klarne is licensed by The Office of Fair Trading (Consumer Credit Licence: 0594229). Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. Taken in conjunction with this are the distinctive colours of the flavourings - all of which are extremely eye-catching for the fish. Add this to the great taste they’re giving off into the water, and you’ll understand why the fish can’t help themselves when it comes to this bait. The hookbait’s natural buoyancy also comes into its own here, with the prolonged longevity of its time off the bed meaning that it has got plenty of time for a huge catch to spot it.