We are working with Southampton University Hospital, West Suffolk NHS trust and dozens of practices across the country During their research into the topic of bladder care, the team at Jude realised that the UK has some major problems. First of all, bladder care is almost non-existent. No one talks about it, no one really knows how to help, and no one realises there are preventative things you can do to stop it happening in the first place. June Angelides MBE from Samos VC said: “Samos is attracted to exceptional founders looking to develop new consumer brands, where the mission is abundantly clear, and which have the potential to disrupt existing industries and upend the incumbents.” This posture allows your pelvic floor muscles to relax and let your bladder fully empty itself. Squatting over the toilet seat can stop your bladder from emptying completely and cause unnecessary strain on your pelvic floor. Yes, public restrooms may not be the cleanest, but it’s better to cover the seat with some toilet paper than to risk damaging your pelvic floor.

We set out to improve the entire clinical pathway from symptom to solution, adding online prescription and digital services, enabling millions to access personalised treatment plans The muscles that support your bladder, also known as the pelvic floor, are crucial to your bladder health. Regular pelvic floor exercises enhance muscle strength and elasticity, and reduce inadvertent leaks. Fortunately, by incorporating plant-based oestrogen into our diet we can help mitigate this decline, enhancing bladder functionality and overall urinary well-being. Interestingly, studies show that pumpkin seeds are especially beneficial for bladder control. These little seeds are rich in vital nutrients such as magnesium, potassium, and zinc, which collectively aid in naturally relaxing bladder muscles. But it’s not just the experts that think Jude’s Bladder Care Supplement is great - the testimonials speak for themselves:billion people globally suffer from bladder issues. The solutions and products are very limited – on one hand you have Tena pads dominating the market, on the other, you have invasive surgery. There is nothing in between to treat incontinence and overactive bladder. What’s in store for the future? You may find it better to take the supplement with food and if you are concerned we would always reccomend speaking with your GP further.

So in general, we strongly advocate for a holistic approach to bladder care, and encourage people to use a variety of lifestyle approaches – exercises, bladder training and implementing lifestyle habits to improve and maintain their bladder health. You can use our free Bladder Care Handbook to help implement lifestyle tweaks besides the supplements, which will help you to experience stronger bladder health on a longer-term basis: https://wearejude.com/ecommerce/products/bladder-care-handbook With all this in mind, the Jude team is here to table the underlying issues. Working with a team of leading doctors and gynaecologists, they’ve created a range of natural supplements that target the root causes of urge-to-go and accidental leaks.These supplements have been proven to improve bladder strength, and they have been life-changing for thousands of women. They’ve also created a range of environmentally friendly pants, pads and liners that empower women to get on with what they love.

The catalyst was simply sharing time with and getting inspired by people in their 50s. During the pandemic, I distributed more than 6 million pieces of PPE all across the UK and I got a chance to work with business owners who don’t look like people I usually work with in startups – it’s refreshing. This group of people are so confident, self-assured and vibrant, and this reminds me of my parents. As well as creating trailblazing bladder care products, the team has put a lot of time and thought into building and developing the Jude community. More than 3,500 women have already joined the Jude and Friends Facebook community, which is a space for you to make friends with like-minded women, ask questions and voice your opinions. Whatever you’re too embarrassed to mention, they’re already talking about.

We reach customers directly online right now, and will soon be partnering up with major retailers to offer our products on the shelves. How has the business evolved since its launch? We are however working with more and more urologists, Gyneas and Doctors to educate help break this barrier down to reach more people who need help. Leah B. from Bradford says “I’ve seen an improvement with leaks and my sleep quality. I seem to sleep more deeply, which makes me feel more rested, and I’m also more confident in the daytime about going without a pad, which I didn’t think I’d be able to do again.” You are always going to be on a learning curve, and you will always feel uncomfortable – so make sure to eat well, exercise regularly and through that you will develop mental discipline and resilience.We appreciate you taking the time to share your experience with Jude, and we're sorry to hear that you haven't experienced the desired results just yet! Everyone's journey is different, and for some people, it can take longer to experience noticeable changes with our Bladder Strength Supplements. It is worth remembering that the Jude supplement is exactly that - a supplementation product. The need to take the supplement is also affected by your lifestyle and daily habits. For example, if you were deficient in Vitamin D and stopped taking a supplement, but didn't factor in time in the sun to replenish your Vitamin D levels, the deficiency would be likely to remain! Peony Li, founder, Jude said: “Bladder issues impact 1 in 3 women or 14 million people in the U.K. I wanted to break the stigma around bladder care and create a community and brand that makes people feel heard, seen and supported. I know I’ll have succeeded when we all start having conversations about incontinence in the same way we talk about periods and menopause.” My biggest challenge has been finding ways to break the taboo with different stakeholders. Everyone needs a bit of warm up before deep diving into bladder talk. I saw too many jaws dropping when I started talking about “pee”. I overcame it by honing in my pitch and introduction, emphasising the scale of the issue and relatable examples to bring people in. How does Jude answer an unmet need?