On February 18, 2020, he revealed the album’s official cover art and announced that a new song would be released that day. The album was first announced on November 6, 2018 at the opening of HXOUSE in his native Toronto, where he said: Also I want to mention; without the young population being so interested in vinyl right now, there wouldn’t be so many amazing albums on vinyl being pressed & repressed now. I guarantee you’ll have the record for a lifetime and if it really really grabs you, I can also guarantee that most if not all of the components in your sound system will be upgraded endlessly until you have a dynamite system that you can someday really appreciate that album on!

In response to a pm I got on my last post (posting this here so more people have the opportunity to see it). I do want to add some things (see my last post). I don’t want my last post to discourage anyone from purchasing vinyl for fear that their system won’t be good enough for it.Matrix / Runout (Variant - Side B Runout, Etched & Stamped): B0031991-01 LP1-B 209735E2 (Scratched out •) 1535860 mS

On November 27, 2019, the album’s lead single “Heartless” was released, along with a message from Abel describing a theme surrounding the upcoming project: On November 29, 2019, he released the album’s second single, “Blinding Lights.” He confirmed the song hours before its release. I want you guys to be the first to know that I’m working on my new album right now. Chapter 6 coming soon, let’s get it. For those young ppl out there just getting into vinyl, don’t let the thought of not having a good enough system to play a particular piece of vinyl stop you from buying one. On February 13, 2020, Abel took to social media and shared a teaser trailer for the album, also revealing its name.