The book is based on the popular TV episode of the same name, written by Novel Entertainment’s co-founder and creative director, Lucinda Whiteley, and follows Henry on the trip of a lifetime, even though it isn’t quite what he was expecting. This year’s World Book Day is on 7 March and if you’re feeling stumped for costume ideas, look no further! We’ve put together a few suggestions inspired by some of our favourite Farshore characters. This bonkers character is perfect for Halloween dress-up – you just need a big orange beard and you’re halfway there! Add a top hat (a crooked one gets extra points) and a long dark coat and Mr Gum will be scaring squirrels left, right and centre this Halloween.

The Amelia Fang book series, published by Farshore/HarperCollins UK, has sold over 380,000 copies in the UK, and been translated into 24 languages worldwide. The books follow a little vampire with a big heart through her adventures in the city of Nocturnia. Popular among 7-9-year-olds, the seven book series invites readers to enter an imaginative, gothic world brought to life with creative illustrations. Rubies’ new costumes will feature Amelia Fang, the lead character, and her signature spooky outfits in a variety of sizes. The company will design, market, manufacture and distribute the range in the UK next year. Everyone’s favourite grouchy old man made a surprise appearance this year in the hilarious Natboff!: One Million Years of Stupidity. Rubies has teamed up with Novel Entertainment for the promotional activity which offers an exclusive giveaway alongside the Horrid Henry dress-up costume.Novel’s Lucinda Whiteley commented: “As a long standing and valued partner of Horrid Henry, it’s fantastic to be teaming up with Rubies on this campaign to support the launch of our first ever comic style book alongside the latest brilliant costume” Mike O’Connell, managing director of Rubies UK, added: “This is a fantastic opportunity to promote the power of reading to children. With our exclusive offer, we know this will not only be a way to generate unprecedented interest in our Horrid Henry costumes and the new story, Vile Vacation, but to also inspire children to read, which provides untold and limitless benefits. We are proud of our robust relationship with Novel Entertainment and Horrid Henry, which is showcased through the unique opportunities we have to collaborate with them.” A report, commissioned by World Book Day, showed how World Book Day welcomes children into the world of books and reading in two ways: by helping them become book owners, many for the first time, and by supporting many other activities and experiences essential for building life-long readers. The survey found that, on World Book Day, children aged 8 to 11 enjoyed dressing up, new books and reading. As well as finding dressing up fun, children’s comments indicated it had benefits for their imagination and could even inspire wider reading.

This bonkers character is perfect dress-up – you just need a big orange beard and you’re halfway there! Add a top hat (a crooked one gets extra points) and a long dark coat and Mr Gum will be scaring squirrels left, right and centre this Halloween.Everyone’s favourite grouchy old man made a surprise appearance last year in the hilarious Natboff!: One Million Years of Stupidity. Amelia is sure to be the star of the show for this year’s celebrations, but there’s also a whole colourful cast of other characters from the series who would also make for fantastic dress-up. The campaign joins others announced by Rubies for World Book Day, including the launch of marketing for its officially licensed Amelia Fang costume, the newest licence in Rubies’ portfolio which is projected to be one of the most successful ones of the year.