Not only do you want your toothpaste to work as it should (and help noticeably whiten your teeth), but you want it also to taste good when brushing twice a day. It uses cinnamon extract to help soothe gums, and bromelain (derived from pineapple extract) to remove plaque and polish enamel.

It’s easy to use and lathers up nicely when brushing, and had a faint minty taste that’s just enough to leave your mouth feeling fresh and clean. Both this and the Pearl Drops toothpaste also contain traditional whitening ingredients, such as mild abrasives which remove stains, but you'll find these in other basic whitening toothpastes too. This toothpaste from Burt's Bees, a company known for natural ingredients and no animal testing, received five out of five stars for effectiveness and comfort and has a pleasant minty taste which is why we selected it as our best overall whitening toothpaste. The Tom's of Maine Simply White Toothpaste is our top choice for whitening teeth if avoiding certain ingredients is important to you. They assessed any whitening effects, stain removal and prevention, and whether the toothpaste increased any sensitivity in their teeth or gums.The purple coloration is designed to neutralize yellow stains, enhancing the natural whiteness of the teeth. It achieves this by using a range of ingredients: some contain whitening agents like baking soda or hydrogen peroxide that break down and dissolve stains, while others use abrasive ingredients that scrub the teeth’s surface. It contains silica and fluoride, and its Smartfoam system helps it get into all the hard-to-reach places between your teeth. Our experts questioned whether the levels permitted in toothpaste are high enough to have a whitening effect. Most whitening toothpaste is designed for use every day, unless specified on the instructions otherwise, but if you have particularly sensitive teeth, it is often recommended to alternate with your regular toothpaste.

We were pretty surprised because this non-foaming iridescent serum like toothpaste effectively removed stains in as little as a few days. Do note that when you stop using the products, the whitening effect goes away because the purple deposits get rinsed away over time. I did notice my teeth were whiter immediately after brushing, so it would be good to use right before an event or before taking photos.In-office dentist tooth whitening:A dentist applies high peroxide concentrations to bleach the surface and deep staining. Max White Ultimate Idealist: Whitens while protecting enamel, although ingredients appear identical to the Catalyst variant. If you're brushing your teeth properly twice a day with a normal fluoride toothpaste, you're already a long way towards removing stains that build up from the things you eat and drink. The American Dental Association (ADA) has not approved any purple toothpaste for safety and effectiveness.